PlutoPay

UI/UX/Identity

PlutoPay users need a secure, convenient way to manage online transactions and store multiple payment methods in one place using AI and gamification because users often face challenges building automations and personalisations when attempting to develop healthy financial habits with interactions.

These challenges can be tackled by minimising transaction steps, protecting user financial data, offering transparent insights into spending on a reliable, user-friendly mobile phone app/computer web platform.


PlutoPay aims to redefine digital banking by blending AI-driven insights and gamification into an intuitive platform. With a focus on empowering users and simplifying financial management, the app is poised to attract tech savvy individuals and small businesses. The goal is to position itself as a leader in the evolving fintech landscape.


Logo Design








Competitive Analysis






Business Requirements





Proto-Persona





Journey Map



Lo-fi Prototype



Link:
https://www.figma.com/design/7Ul0xWTzkW7Z8kvQ474zIV/1.6-Prototype?node-id=0-1&t=r6rnt8w2bSflW507-1



Revised Prototype (Figma)


Link:
https://www.figma.com/proto/gQTs0CT2KSP2dQkLYKUyRB/1.7-Prototype?node-id=2-8&t=WsJEKWI8ozPIF04c-1&scaling=scale-down&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=2%3A2&hotspot-hints=0



Pain Points



Lo-fi Wireframe



Hi-fi Wireframe