PlutoPay
UI/UX/Identity
PlutoPay users need a secure, convenient way to manage online transactions and store multiple payment methods in one place using AI and gamification because users often face challenges building automations and personalisations when attempting to develop healthy financial habits with interactions.
These challenges can be tackled by minimising transaction steps, protecting user financial data, offering transparent insights into spending on a reliable, user-friendly mobile phone app/computer web platform.
PlutoPay users need a secure, convenient way to manage online transactions and store multiple payment methods in one place using AI and gamification because users often face challenges building automations and personalisations when attempting to develop healthy financial habits with interactions.
These challenges can be tackled by minimising transaction steps, protecting user financial data, offering transparent insights into spending on a reliable, user-friendly mobile phone app/computer web platform.
PlutoPay aims to redefine digital banking by blending AI-driven insights and gamification into an intuitive platform. With a focus on empowering users and simplifying financial management, the app is poised to attract tech savvy individuals and small businesses. The goal is to position itself as a leader in the evolving fintech landscape.

Logo Design


Competitive Analysis




Business Requirements


Proto-Persona


Journey Map

Lo-fi Prototype

Link:
https://www.figma.com/design/7Ul0xWTzkW7Z8kvQ474zIV/1.6-Prototype?node-id=0-1&t=r6rnt8w2bSflW507-1
Revised Prototype (Figma)

Link:
https://www.figma.com/proto/gQTs0CT2KSP2dQkLYKUyRB/1.7-Prototype?node-id=2-8&t=WsJEKWI8ozPIF04c-1&scaling=scale-down&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=2%3A2&hotspot-hints=0
Pain Points
![]()

Lo-fi Wireframe

Hi-fi Wireframe
