Barclays
– Nest
UI/Identity
Nest is for whom money may be an additional trigger for mental health issues, especially young adults aged 18 to 25. Barclays wanted to make banking a little bit easier by providing tools and support to help people manage their money better and, as a result, improve their mental wellbeing. Thus my approach was to make online banking less anxiety provoking and fun by fusing the UX with gamification.
Nest is for whom money may be an additional trigger for mental health issues, especially young adults aged 18 to 25. Barclays wanted to make banking a little bit easier by providing tools and support to help people manage their money better and, as a result, improve their mental wellbeing. Thus my approach was to make online banking less anxiety provoking and fun by fusing the UX with gamification.
This was a project for D&AD New Bloods Awards and I designed the UI and planned the concept of UX, also the logo and avatar Blou for the gamified banking app. Blou is a virtual AI coach, introducing users to mindful banking experience. The immersive experience is intended to naturally form money managing habits and financial goals to reduce the root cause.
